Solution

Our team strategized closely with our client to create a new, experimental learning offering called the XDesign Experience, a uniquely immersive virtual learning experience weaving audio, written, and video content together with somatic bodywork in a monthly subscription format. Listening intently to her vision and deeply understanding where her motivation and unique expertise intersects with market needs, we expanded her reach to new users by launching and managing a monthly Twitter space, developing a podcast series, and compiling her archival materials into a virtual resource library. Creating and managing these top-of the-funnel marketing strategies to pull users into the monthly XDesign Experience and community, along with our regular monthly management of organic and paid social media content, bi-weekly newsletters, and blogs deftly positioned our client for greater brand awareness, more accessible thought-leadership content, and increased opportunities for conversions. This project paved the way for our client to create another innovative product offering that combines education, equity, and the Metaverse, positioning her once again at the cutting edge of this important work.