
Journal
Embracing Human-Centric Marketing: The Power of AI
Can AI be leveraged to create human-centric marketing? Businesses are constantly looking for innovative ways to connect with their target audience and create meaningful customer experiences—AI might be able to help create impactful marketing campaigns in unique ways.
Fearless Foundry’s Favorite Regenerative Companies
Here are 10 of our favorite companies that have emerged in response to the pressing need to address the environmental, social, and economic challenges facing the planet.
Brand Identity vs. Brand Strategy
Successful brands don’t just happen! Your favorite brands have a really solid brand strategy and brand identity in place to help drive their profits and positive customer experiences. Many people use the terms "brand strategy" and "brand identity" interchangeably, but they’re two completely separate end-products that are crucial to how well a brand’s messaging and visuals perform.
Regenerative Business Models: A Sustainable Approach to Business
As we face increasing environmental challenges, regenerative business models offer a promising solution for a more sustainable future.
Why is There (Still) a Gender Gap in Business Funding?
It’s 2023 and there’s still a significant gap in venture capital funding between male-owned businesses and women-owned businesses. What gives? Why do women have to fight so hard to earn the funds they need and deserve, in order to have a running shot at owning a business? Let’s unpack it.
Fearless Foundry’s Favorite Women-Owned Businesses
Women-owned businesses help break down gender stereotypes, contribute significantly to the economy by creating jobs and generating income, and promote gender equality by providing women with opportunities to succeed in the business world.
Fearless Foundry's Favorite Black-Owned Businesses
Despite their estimated $141.1 billion in annual receipts and $42.2 billion in annual payroll, Black-owned businesses still face challenges and obstacles, such as limited access to capital, lower levels of business ownership, and a smaller customer base. Increasing the amount of support for Black-owned businesses is a way to improve economic equality and address the systemic inequalities that have historically hindered the growth and success of Black-owned companies.
Why Community Building is Important for Minority Owned Businesses in 2023
Minority owned businesses tend to receive less funding, visibility, and opportunities compared to their competitors. By creating a sense of belonging and community, minority-owned businesses can foster customer loyalty, increase customer satisfaction and retention, and drive growth.
14 Events and Resources for Black Business Owners
These 14 events and resources for Black business owners help provide access to capital, networking opportunities, and more.
Lessons Learned from Target’s Black History Month Initiatives
Target’s marketing campaigns hold lessons we think every brand should implement when it comes to elevating diverse voices during Black History Month and beyond.
3 Reasons an Email Marketing Strategy Will be Crucial to Your Business in 2023
Email marketing is currently one of the fastest growing forms of marketing, and should be taken seriously by all types of companies in 2023. Here are 3 reasons why having a solid email strategy is crucial to your business.
How Google’s “Helpful Content” Algorithm Update May Impact Your Business
The new Google helpful content update may be impacting your business. Use these 5 tips to create helpful content moving forward!
5 Tips for Work-Life Balance During the Holiday Season
Cozy blankets, decorated trees, warm beverages, and the spirit of giving have us excited for the holiday season. Even though this time of the year is merry and bright, we recognize that it can be stress inducing. Whether you’re a solopreneur, have a team of employees, or work for a company, these 5 tips can help you find balance during the holidays.
Email Marketing Cleanup Tips You Need in Your Corner
A clean email list helps ensure you’re targeting the right audience for your brand and may increase your return on investment over time. Let’s take a more in-depth look at how to keep your email list tidy!
Thinking of Pulling the Plug on Marketing Spend? Here’s Why You Shouldn’t.
We know marketing can be expensive, but we’ve seen firsthand how impactful a well-executed campaign can be. Let’s take a closer look at why you should think twice about nixing your marketing budget.
Shop These 16 Artisans to Support Local Businesses
At Fearless Foundry, we believe in choosing local whenever possible. Our fully remote team represents many different cities across the US, so we asked everyone to share a few of their favorite local artisans and makers. We hope you’ll feel inspired to support the local artisans in your city!
Fearless Foundry’s Top 10 Marketing Tips for the Holiday Season
These 10 easy-to-implement marketing tips can help your company make the most of the holiday season!
Why Virtual Team Building is Underrated
Virtual team building helps coworkers form bonds and develop collective collaboration and communication skills. Here are 8 creative ideas for virtual team building!