Maija West Consulting
Professional Development
Women-Owned
Services
Brand Strategy
Brand Identity
Industry
Scope
Maija West needed a brand strategy that could be used to run a thriving e-commerce business and support Maija in becoming a speaker, thought leader, content producer, and published author. The brand strategy would be used to guide Maija’s shift from a services company to a goods company that offers online challenges, e-books, retreats, workshops, thought leadership, speaking opportunities, and more.
Maija West is the thought leader, speaker, and published author behind Maija West Consulting, which exists to guide women to map their truth, heal their wounds by owning their lineages, and create new paths to radically generative futures. For her new online course, Matriarch Makeover, Maija needed a timeless, feminine, and refined logo to boldly reflect her Latvian ancestry and complement the rebrand of her business.
Solution
Fearless Foundry created a Brand Strategy PDF that includes Matriarch In Training logos, a tagline, brand and audience personas, messaging, brand voice, mission, elevator pitch, and guiding question. This Brand Strategy PDF now guides Maija on her journey to serve an audience that is looking to heal and create change in themselves and their communities using the wisdom of Indigenous teachings and the unique experience of Maija’s work and personal journey of healing
To reflect Maija’s Latvian roots, we combined two different Latvian symbols: Austra’s Tree that links the past, present, and future, and Rivers of Mara. Together, they represent the purpose of the Matriarch Makeover, Maija’s online course for breakout women who want to pay homage to their ancestry and become modern matriarchs in the making.
Matriarch Makeover’s new logo ties back to Latvian roots.
Matriarch Makeover’s responsive logo system.
Matriarch Makeover’s brand identity in use.
Matriarch Makeover’s brand strategy in print form.
Matriarch Makeover’s brand strategy.