Menstrual Marketing Should Be Bloody Honest with @bloodygoodperiod - S4:E1
Welcome to Season 4 of Finding Fearless! We took a little break, and are so excited to share this season with you. We have some PHENOMENAL guests lined up.
This week we have the CEO of @bloodygoodperiod, Rachel Grocott, on to talk about menstrual marketing and the honest truth of menstrual care. Bloody Good Period is a non-profit organization that fights for menstrual equity and the rights of all people who bleed.
In this episode, Rachel and I cover:
- Rachel’s thoughts on why many marketers seek to erase the reality of menstrual care
- Why products for people with uteruses often fall prey to the “shrink it and pink it” phenomenon
- How to alter your workplace culture to make space and care for employees with uteruses
If you loved listening to Rachel, you can find more of Bloody Good Period’s work here and follow them on Instagram and Tik Tok at @bloodygoodperiod!
Bloody Good Period offers AMAZING educational resources & research articles, ways to act and support menstrual product access for ALL, and ways to donate!
Rachel also mentioned a non-profit that she loves for education and resources, Menstrual Matters. They have phenomenal resources for individuals with menstrual care needs!
Services we love:
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- Notion is a workflow management platform that offers organizational tools including task management, project tracking, to-do lists, bookmarking, and so much more. You can learn more, gain access to Fearless Foundry’s free Notion templates, and start your trial at fearlessfoundry.com/notion .
Finding Fearless is an exploration of human-centric leadership and a celebration of ambition, releasing every other week on Wednesdays, 6AM PST. If you liked the show, please rate, review, and share! You can also visit our website to learn more about how to become a sponsor of Finding Fearless!
Finding Fearless is produced by Fearless Foundry, a creative consultancy focused on advancing ambitious humans from around the globe to amplify their impact through branding, marketing, and business development. You can contact us at hello@fearlessfoundry.com if you are interested in our services and can follow us on all social media @fearlessfoundry.
Season 4 music is by Premium Beats. All audio is recorded and owned by Fearless Foundry.