Why a Pandemic Is the Perfect Time to Rebrand

I’ve had many identities over the course of my life. I've been a star student and I've been a troublemaker. I was once a rabble-rouser but I'm growing into myself as a renegade. I love language, I love words, and I love the process of branding as a way to define who we are in this world. While my personal brand has developed quite organically, some might be surprised to find out I've put a lot of effort and thought into my company's branding.