Find Your Niche, Find Your Joy

Avoid the scarcity mindset and go vertical to up your value. Right now, we’re all at risk of getting trapped in a scarcity mindset. It’s one of many repercussions of doing business during a pandemic––we try and take on any, and as many clients from within the industry we work. Instead, lean into your niche. This is especially true for small businesses owners, agencies, or firms wanting a consistent revenue stream, a loyal customer base, and competitive lead on the supply and demand ratio. Plus, niching better positions you as an expert in your field.