Journal
5 Tips for Breaking Up with Amazon
At Fearless Foundry, we believe in the power of supporting local. It’s a good feeling to know your money is going back into your community or to women or minority owned businesses. We know breakups can be hard, so here are our top 5 tips to help you say sayonara to Amazon.
My Top 3 Beliefs About Women and Money
I’ve noticed that money conversations seem to really be resonating with our audience, which is why I want to dig a little deeper into the beliefs I carry about money, especially as a financial feminist and a woman CEO.
Why We Love Social Enterprises and You Should Too
At Fearless Foundry, we love working with social enterprises because they’re purpose driven and get sh@!# done (like us!). Let’s take a deep dive into the world of social entrepreneurship to understand how these businesses work!
How Cash Flows Through Our Company
Spoiler alert: just because we’ve got a $1M+ company on our hands doesn’t mean we’re over here sitting on a mountain of money! Learn from our Founder and CEO, Madeline Pratt, how cash flows through a company of our size and scale.
8 Powerhouse Women Our Team Admires
Not only are we a team of women, but we also love to champion and support the amazing, creative, and impactful women in our communities. In celebration of Women’s History month, we’re shouting out 8 women who we think are making history before our eyes.
Q&A with Adrienne Hibbert of Black Doctors of South Florida
There’s a disconnect between Black health providers and patients looking to reach a provider who understands their lived experience and will listen to them and support them. The work Adrienne does with Black Doctors of South Florida helps bridge that divide.
28 Ideas for a Thoughtful Valentine’s Day
We welcome any opportunity to celebrate all types and flavors of love. Here’s this year’s list of our favorite gifts and activities to celebrate Valentine’s Day.
Why Black Female Leadership is Important in Marketing
Diversity is critical to creativity; diverse teams can deliver engaging marketing in a way that avoids stereotyping and increases media representation for people of color.
Funding for Female Founders Is Going Backward
In 2021, female founders received only 2% of venture capital funding, the lowest percentage since 2016. That percentage for WOC? Even more abysmal. It’s time for us to stop waiting for VCs to realize that women are worth the investment, and focus on reinventing the way in which we flow capital to women-led businesses.
4 Ways to Avoid Greenwashing in Your Marketing
There’s no way to sugarcoat it—marketing that oversells your company and says you’re doing more for the environment than you actually are is called greenwashing. Making exaggerated (and therefore deceptive) claims about your brand's activities can lead to mistrust with customers. To avoid the repercussions of greenwashing, implement these 4 tips into your marketing strategy.
5 Tips to Help Develop Your Digital Marketing Strategy
You heard it here first—building a sustainable digital marketing strategy doesn’t have to be stressful! Small business owners often get overwhelmed when it comes time to present their products or services to the world. These 5 tips from our CEO, Madeline Pratt, can help you take some of the stress out of developing a marketing strategy.
4 Ways to Increase Traffic to Your Blog
Blogging is a great way to connect with your audience and provide them with valuable information. Increasing traffic to your blog can help you share your message with the world. Most people read blogs because they learn from them or find them entertaining. You might have the most amazing content, but if you don’t get enough traffic, no one will benefit from it. These 4 tips can help you get the traffic you want and deserve!
Four Tips To Stay Sane While Working From Home
Let’s be real: Many people dream of working from home, but taking meetings from bed, camera-off, also comes with challenges. It can be difficult to stay motivated and feel productive without the collaborative energy of in-person coworkers, or the ability to grab a coffee and strategize with your boss. Here are some tips to stay sane and make your work-from-home-life a little easier.
Solidifying Your Strategic Plan
If you’re a business owner, chances are you’ve heard that you need a strategic plan—which basically means having a vision for the future. In the latest Finding Fearless Community session, Ivy Slater, founder of Slater Success Coaching, taught participants how to look at their company data and make strategic moves to get ahead. Here are some tips to help you move forward, not backward.
How to Discover the Secret Wisdom of Your Body
Your body doesn’t lie. It provides vital information regarding the state of your mind, heart, and spirit. When you find yourself feeling overwhelmed, your body and emotions are impacted. Learning how to listen to your body can help you heal emotional and physical wounds. In this month’s Finding Fearless Community session, Kristi Vitali, founder and Co-Creative Director of Be Well Austin Center & Yoga House, led a workshop on how to discover the inner wisdom of the body.
Building the Foundation for a Solid Marketing Strategy
When building out a business strategy, there’s one question many founders struggle to answer: “How should I be marketing to get my message in front of my ideal audience?” Digital and social media marketing has become such an integral part of many businesses' marketing strategies, but with all the available platforms and programs, it can be overwhelming to decide how to amplify your company’s message.
Human-Centric Marketing in 4 Stages
Every brand engages with its customers in a unique way to market their products, but not all methods of engagement are created equal. Cue human-centric marketing—an approach that puts human empathy and impact at the heart of branding and promotions.
The Pricing Activity That Makes Everyone Cry
Talking about money is hard. It’s emotional. It can carry shame and guilt.
That’s why I wanted to begin a conversation by breaking down something simple; digestible: Pricing. By starting with pricing, I can talk about money in a safe way.