Journal

Allena Fleming Allena Fleming

5 Tips for Breaking Up with Amazon

At Fearless Foundry, we believe in the power of supporting local. It’s a good feeling to know your money is going back into your community or to women or minority owned businesses. We know breakups can be hard, so here are our top 5 tips to help you say sayonara to Amazon.

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Allena Fleming Allena Fleming

My Top 3 Beliefs About Women and Money

I’ve noticed that money conversations seem to really be resonating with our audience, which is why I want to dig a little deeper into the beliefs I carry about money, especially as a financial feminist and a woman CEO.

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Allena Fleming Allena Fleming

Why We Love Social Enterprises and You Should Too

At Fearless Foundry, we love working with social enterprises because they’re purpose driven and get sh@!# done (like us!). Let’s take a deep dive into the world of social entrepreneurship to understand how these businesses work!

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Allena Fleming Allena Fleming

How Cash Flows Through Our Company

Spoiler alert: just because we’ve got a $1M+ company on our hands doesn’t mean we’re over here sitting on a mountain of money! Learn from our Founder and CEO, Madeline Pratt, how cash flows through a company of our size and scale.

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Allena Fleming Allena Fleming

8 Powerhouse Women Our Team Admires

Not only are we a team of women, but we also love to champion and support the amazing, creative, and impactful women in our communities. In celebration of Women’s History month, we’re shouting out 8 women who we think are making history before our eyes.

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Allena Fleming Allena Fleming

Q&A with Adrienne Hibbert of Black Doctors of South Florida

There’s a disconnect between Black health providers and patients looking to reach a provider who understands their lived experience and will listen to them and support them. The work Adrienne does with Black Doctors of South Florida helps bridge that divide.

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Allena Fleming Allena Fleming

Funding for Female Founders Is Going Backward

In 2021, female founders received only 2% of venture capital funding, the lowest percentage since 2016. That percentage for WOC? Even more abysmal. It’s time for us to stop waiting for VCs to realize that women are worth the investment, and focus on reinventing the way in which we flow capital to women-led businesses.

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Allena Fleming Allena Fleming

4 Ways to Avoid Greenwashing in Your Marketing

There’s no way to sugarcoat it—marketing that oversells your company and says you’re doing more for the environment than you actually are is called greenwashing. Making exaggerated (and therefore deceptive) claims about your brand's activities can lead to mistrust with customers. To avoid the repercussions of greenwashing, implement these 4 tips into your marketing strategy.

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Allena Fleming Allena Fleming

5 Tips to Help Develop Your Digital Marketing Strategy

You heard it here first—building a sustainable digital marketing strategy doesn’t have to be stressful! Small business owners often get overwhelmed when it comes time to present their products or services to the world. These 5 tips from our CEO, Madeline Pratt, can help you take some of the stress out of developing a marketing strategy.

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Allena Fleming Allena Fleming

4 Ways to Increase Traffic to Your Blog

Blogging is a great way to connect with your audience and provide them with valuable information. Increasing traffic to your blog can help you share your message with the world. Most people read blogs because they learn from them or find them entertaining. You might have the most amazing content, but if you don’t get enough traffic, no one will benefit from it. These 4 tips can help you get the traffic you want and deserve!

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Allena Fleming Allena Fleming

Four Tips To Stay Sane While Working From Home

Let’s be real: Many people dream of working from home, but taking meetings from bed, camera-off, also comes with challenges. It can be difficult to stay motivated and feel productive without the collaborative energy of in-person coworkers, or the ability to grab a coffee and strategize with your boss. Here are some tips to stay sane and make your work-from-home-life a little easier.

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Allena Fleming Allena Fleming

Solidifying Your Strategic Plan

If you’re a business owner, chances are you’ve heard that you need a strategic plan—which basically means having a vision for the future. In the latest Finding Fearless Community session, Ivy Slater, founder of Slater Success Coaching, taught participants how to look at their company data and make strategic moves to get ahead. Here are some tips to help you move forward, not backward.

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Allena Fleming Allena Fleming

How to Discover the Secret Wisdom of Your Body

Your body doesn’t lie. It provides vital information regarding the state of your mind, heart, and spirit. When you find yourself feeling overwhelmed, your body and emotions are impacted. Learning how to listen to your body can help you heal emotional and physical wounds. In this month’s Finding Fearless Community session, Kristi Vitali, founder and Co-Creative Director of Be Well Austin Center & Yoga House, led a workshop on how to discover the inner wisdom of the body.

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Allena Fleming Allena Fleming

Building the Foundation for a Solid Marketing Strategy 

When building out a business strategy, there’s one question many founders struggle to answer: “How should I be marketing to get my message in front of my ideal audience?” Digital and social media marketing has become such an integral part of many businesses' marketing strategies, but with all the available platforms and programs, it can be overwhelming to decide how to amplify your company’s message.

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Allena Fleming Allena Fleming

Human-Centric Marketing in 4 Stages

Every brand engages with its customers in a unique way to market their products, but not all methods of engagement are created equal. Cue human-centric marketing—an approach that puts human empathy and impact at the heart of branding and promotions.

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Allena Fleming Allena Fleming

The Pricing Activity That Makes Everyone Cry

Talking about money is hard. It’s emotional. It can carry shame and guilt.

That’s why I wanted to begin a conversation by breaking down something simple; digestible: Pricing. By starting with pricing, I can talk about money in a safe way.

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